Trademarks embody the goodwill of a business. They add value to products and services. Nearly identical goods and services fetch much less value if they do not originate from the recognized trademark or service mark owner. Sheldon Mak Rose & Anderson provides complete trademark services for clients.
Searching and Selection
The selection of an appropriate, distinctive and protectable trademark is often the key to marketing success. Words, symbols, expressions, product packaging designs and even product configurations all can be effectively used to create trade identity. Sales and marketing departments of many businesses, however, often make the mistake of selecting highly descriptive trademarks. The selection process is now made even more difficult in light of the shrinking global community; a mark available and acceptable in one country may be unavailable or offensive in others. Other considerations in selection can be even more treacherous; the selected mark may already be in use by others who would sue for infringement resulting in expensive litigation, possible damage awards and injunctions.
Attorneys at Sheldon Mak Rose & Anderson have expertise in national and international trademark searching and selection. We can screen a variety of proposed marks within hours and conduct full searches at a reasonable cost. Our opinion letters can lead to a successful and profitable product introduction.
Prosecution and Maintenance
Sheldon Mak Rose & Anderson routinely handles all trademark proceedings before state, federal trademark offices, and with the assistance of our vast network of carefully selected overseas associates, in all international trademark offices. The costs to our clients are therefore minimized. When advantageous, our attorneys can meet the trademark examiners, in person or by telephone, to advocate and explain our clients' position. Once registration is obtained we maintain trademark dockets for required affidavits of use and renewal fees for our clients.
Enforcement and Litigation
We also assist our clients in policing their valuable trademark rights. Our efforts with the United States Customs Service have prevented the importation of articles which infringe our clients' trademark rights. Where pre-litigation infringement disputes are not immediately resolved, our skilled trademark litigators have a solid history of obtaining seizure orders, temporary restraining orders, injunctions and favorable judgments. Knowing when to fight and when to settle is an art practiced well by the firm's litigators. When a decision is made that the right is too important or the offense too serious, our attorneys are trained to aggressively and quickly achieve the desired results.
Trademark Portfolio Management
Sheldon Mak Rose & Anderson excels in providing trademark portfolio management for clients of all types including, large corporations who recognize the firms expertise in this area.
Among clients who have recognized our trademark expertise are industry leaders such as: